For many, social media communication is a valuable method to spreading your voice and message out into the world, both personal and professional. The acquisition of a like is very impressive, especially as they accumulate more and more over time. When using social media pages and advertisements for the promotion of your business those likes can be turned into quality leads that will eventually convert to customers. There is a broad range of communication that can be made, relationships with potential leads, conversion to customers, and the promotion of your business as well. The right steps just need to be taken.
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Start with Your Social Media Platform
With Facebook as the most popular social media platform used today it is likely to anticipate the highest number of potential clients available to view your content there. There is the ability to share both your landing page, your website and other information on your products/services on your page. The inclusion of all of this in comfortable conversation provides your business information as personal and trustworthy rather than pushing the sale on people who don’t know you.
Additionally, the use of Pinterest, Twitter and Instagram, all very popular as well, provide the ability to open up the personal nature of your business with the attraction of contacts to contests and activities included on your page. Within all of these there is the ability to integrate your company’s information into groups and with other contacts based upon the pins, cards or other images and information that can be shared.
What to Post or Share
Hundreds of millions of individuals are regularly active on Facebook, looking for interesting activities and contests. So, you have the availability to enter their regular activity. Within your own page custom Facebook tabs can be created to share information about any type of event you may be hosting, special offers only available on Facebook, contests they can win, and many other options.
On Pinterest and Twitter there are very interactive posts and fun online events that can be shared with numerous friends and contacts. “Pin It to Win It” contests can be created on Pinterest, Twitter Cards as well, all for the fun of your friends and drawing in the addition of more contacts as well.
In addition to all of these interactive posts, regular conversational posting helps as well. There is no need to push the discussion of your services or products constantly, but regular mentioning will help create awareness and initial promotion of your brand. Even if you are brand new as a business, it is important to get your name and message out there.
The Eyes are On You; Increase the Attraction
With the number of updates that can be made regularly to your Facebook or other social media account, you are able to place promotions and valuable information and links in several places that you wouldn’t usually consider. Think about the profile picture for your business, and the ability to use a created graphic with a special offer or other promotion that could be attractive. Then there is also the ability to include different links to your website, landing page and other locations where more direct contact information can be collected and these likes can become more qualified leads that are likely to be converted to customers.
Resources:blog.hubspot.com/blog/tabid/6307/bid/28657/6-Guaranteed-Tactics-to-Turn-Facebook-Likes-Into-Leads.aspx#sm.01eegtw512o7db410m01v7dlebrwe, www.takeflyte.com/internet-marketing/social-media, www.verticalresponse.com/blog/convert-facebook-likes-into-sales-with-4-simple-steps/, www.businessinsider.com/turning-likes-into-leads-and-leads-into-customers-2012-10, www.qqsolutions.com/how-to-turn-social-media-likes-into-leads/