Marine Dealer Solutions Blog

What is a CSI Campaign? Part 2

Posted by Marine Dealer Solutions on Jun 7, 2018 9:21:00 AM

As mentioned in the previous article, now is prime time to start the follow-up process with all of those leads and customers gained from boat shows and related efforts. The benefits of inquiring on your customers’ satisfaction with their interaction with your brand are clear.

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Topics: Tips ideas did you know CSI CSI Campaign What is a CSI Campaign

What is a CSI Campaign?

Posted by Marine Dealer Solutions on May 28, 2018 11:19:00 PM

CSI, in this context, stands for Customer Satisfaction Index and describes customer sentiments towards a business they personally interacted with. A CSI Campaign is an effort to discover how your customers feel about their experience with your dealership. The feedback gathered from these campaigns is invaluable as it reveals what your customers might be telling their peers. Positive sentiments reveals what should continue, and negative sentiments shed light on what can be improved upon. Campaigns of this sort are also an opportunity to thank your customers, which can go a long way in promoting a positive customer experience. 

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Topics: Tips ideas did you know CSI CSI Campaign What is a CSI Campaign

Did You Know: PPC Advertising Allows You to Set Time Frames on Ads.

Posted by Marine Dealer Solutions on May 22, 2018 7:36:00 AM

One bit of knowledge to arm yourself with when setting up online ad campaigns is that you have the right to set everything up to your standards. There is no reason to get “bullied” into spending more that your marketing budget simply to get a few visitors to your landing page, website, or other location.

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Topics: Tips ideas SEO ppc What is PPC did you know set time frames with ppc

Remarketing with PPC – What it Could Do for Your Business

Posted by Marine Dealer Solutions on May 14, 2018 11:00:00 AM

As you test the results of your existing marketing campaigns, there is much to consider in the remarketing efforts needed to improve your return on investment (ROI). Luckily, if you are improving conversion rates, sales, or other defined goals from updates to your marketing campaigns, then it is easy to believe that your ROI on remarketing to a PPC campaign would be worthwhile for even greater improvement.

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Topics: Tips ideas SEO remarketing ppc What is PPC remarketing with ppc

Three Key Benefits of a National PPC Campaign

Posted by Marine Dealer Solutions on May 8, 2018 10:18:00 AM

Geo-targeting a national pay-per-click (PPC) campaign is an option to add to the overall national presence of an advertisement. There is more than simply creating an ad that is presentable to an audience across the entire nation; details can be worked into the campaign to target specific audiences.

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Topics: Tips ideas SEO ppc Benefits of PPc What is PPC national ppc

Three Key Benefits of a Local PPC Campaign

Posted by Marine Dealer Solutions on Apr 30, 2018 12:01:00 PM

There are a number of reasons that pay-per-click (PPC) advertising can assist in growth of business, brand, and company name. One thing to know is that local PPC will be of great value for boat and other dealerships with the ability to reach your immediate audience closely.

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Topics: Tips ideas SEO ppc Benefits of PPc What is PPC Local PPC campaigns

Differences Between Local and National PPC Campaigns

Posted by Marine Dealer Solutions on Apr 24, 2018 12:00:00 AM

While there are careful strategies to manage in all Pay-Per-Click (PPC) marketing campaigns, there are plenty of agencies that are able to help manage all the ins and out of these campaigns in order to help determine the best options. Two types of PPC advertising are local and national campaigns.

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Topics: Tips ideas SEO ppc Benefits of PPc What is PPC Local vs. National

What to Expect from a Pay Per Click Campaign

Posted by Marine Dealer Solutions on Apr 16, 2018 7:23:11 PM

To consider the use of a Pay Per Click (PPC) campaigns for your business or dealership, there are some basics of this technology that are essential to recognize. The first is that rather than a flat rate for a specified length of time you are paying per click made on your Google Adwords or other media links. Additionally, it is important to remember that your ad is placed in more sites on the Google network than Google.com alone. This includes Aol.com, Ask.com and other displayed sites. 

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Topics: Tips ideas SEO ppc Benefits of PPc What is PPC

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

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Topics: Tips ideas SEO microsites for SEO microsites microsites for boat dealers microsite benefits marketing with microsites targeting audiences building traffic with microsites

How Microsites Boost Overall SEO for Your Dealership

Posted by Marine Dealer Solutions on Apr 3, 2018 12:21:00 PM

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

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Topics: Tips ideas SEO microsites for SEO microsites microsites for boat dealers microsite benefits marketing with microsites targeting audiences building traffic with microsites

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