Marine Dealer Solutions Blog

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

How Microsites Boost Overall SEO for Your Dealership

Posted by Marine Dealer Solutions on Apr 3, 2018 12:21:00 PM

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

How Dealerships Can Build Traffic with Microsites

Posted by Marine Dealer Solutions on Mar 27, 2018 12:00:00 AM

There are a lot of things to consider when developing microsites for the growth of your dealership’s online presence. Other online marketing outlets like social media have made it so that microsites as a way to build traffic, have taken a back seat. While those outlets do have their own benefits, microsites serve purposes far beyond likes and page views. Microsites are not meant to draw just anyone and everyone to your business. They are used as a method to attract specifically targeted audiences which is a handy tactic in boosting online traffic. After all, why not create content just for those who are most likely to do business with you?

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

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