Marine Dealer Solutions Blog

Four Benefits of a Call Tracking Service

Posted by Marine Dealer Solutions on Aug 1, 2017 2:50:38 PM

Business telephones are key for all moments of the day, with incoming and outgoing calls moving off the hook. One matter to consider is the most frequent locations where all of those incoming calls come from, for sales, customer service and more. There are many services and apps that help to record and report customer demographics via all of the incoming calls to your company’s phone lines, including Google Voice among many others.

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Topics: Call Campaigns CRM Marketing Tips & Tricks

Best Time of Day to Contact Your Leads

Posted by Marine Dealer Solutions on Jun 12, 2017 4:20:00 PM

Most businesses take prospects very seriously and converting those into customers requires knowledge of consumer patterns. This article reveals the best time of the day to contact your leads in the marine industry. Most marketers are enthusiastic when they ascertain the hour to pass essential information to consumers without it going unnoticed. It is not always necessary to wait for a persuasive event, investigate the purchaser and craft messages accordingly. Sometimes, all the marketer needs to know is the best opportunity to successfully gain the attention of their prospects. Here are some of the best times to do so.

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Topics: Call Campaigns Lead Response & Management Marketing Tips & Tricks

3 Reasons to Invite Existing Customers to Your Boat Show

Posted by Marine Dealer Solutions on Jun 8, 2017 2:50:00 PM

Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!

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Topics: Call Campaigns Customer Retention Boat Dealerships Marketing Tips & Tricks

Benefits of Calling Your Customers BEFORE Your Boat Show

Posted by Marine Dealer Solutions on Jun 5, 2017 4:40:00 PM

So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!

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Topics: Call Campaigns Event Marketing Boat Dealerships Marketing Tips & Tricks

4 Benefits of Calling Your Customers After a Boat Show.

Posted by Marine Dealer Solutions on May 24, 2017 1:13:00 PM

A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.

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Topics: Call Campaigns Lead Response & Management Customer Retention Boat Dealerships Marketing Tips & Tricks

10 successful words to use when calling a Lead, and why.

Posted by Marine Dealer Solutions on Feb 7, 2017 5:38:33 PM

As a boat dealer, calling leads and customers is a very important part of gaining and retaining business. To ensure, when speaking with a lead, that your prospect will want to proceed with the purchasing process there are a number of words and phrases to use that will help you gain their trust and ultimately, give them reason to continue further. A major factor when speaking with leads is to always remember the diverse nature of each and every client. If you know little about their age, culture, interest or personality of the prospect, it’s wise to maintain a general tone and use calling etiquette norms; greetings, audibility, etc. When calling a lead, bear in mind that the candidate hasn’t made a purchase yet, and reaching out to them is simply the next step forward.

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Topics: Call Campaigns Blogging & Content Creation Marketing Tips & Tricks

How Often Should You Contact Your Customers?

Posted by Marine Dealer Solutions on Dec 29, 2016 2:54:55 PM

Making time to contact your previous customers is one of the most important and effective tasks a dealership can do to maximize lead effectiveness. The goal is to make sure you not only make contact with the customer, but to not bombard them with numerous attempts. A consistent and non-intrusive timeline will set you up for success.

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Topics: Call Campaigns Lead Response & Management Customer Retention Marketing Tips & Tricks

How Many Times Should You Contact Your Lead?

Posted by Marine Dealer Solutions on Nov 18, 2016 4:30:00 PM

There is a fine line between overdoing and doing enough, and treading that line can be difficult. There are many types of contacts so there isn’t a one-size-fits-all process anymore. A sales person can call, email, send direct mail and, in today’s fast paced era, some customers may even prefer a text conversation.

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Topics: Call Campaigns Lead Response & Management Marketing Tips & Tricks

5 Things Your Sales Team Should Be Doing During Downtime.

Posted by Marine Dealer Solutions on Oct 21, 2016 1:00:00 PM

 All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done. 

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Topics: Call Campaigns Lead Response & Management Lead Generation Customer Retention CRM Marketing Tips & Tricks

Four Crucial Reasons to Call Your Customers

Posted by Marine Dealer Solutions on Sep 6, 2016 12:00:00 PM

 In the world of sales, regular communication is an essential part of the success of any company. It costs five times the amount to acquire a new customer, than to keep an existing customer. 

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Topics: Call Campaigns Lead Response & Management Customer Retention