There is a fine line between overdoing and doing enough, and treading that line can be difficult. There are many types of contacts so there isn’t a one-size-fits-all process anymore. A sales person can call, email, send direct mail and, in today’s fast paced era, some customers may even prefer a text conversation.
In the world of sales, regular communication is an essential part of the success of any company. It costs five times the amount to acquire a new customer, than to keep an existing customer.
Successful business owners agree that staying in touch with customers is extremely important. However, finding a reason to call them without seeming bothersome can be challenging. The most important rule is NOT to call with a sales pitch every time.
HOW IT WORKS We take your entire customer base and input it into our dialing software. Then we create a call script which will be sent to you for approval and that will successfully achieve our three primary goals for the calling campaign - Driving traffic to your event, generating hot leads, and purify your customer list by capturing updated contact and boating information (call status's) so our agents can categorize the result of each call. When we call a customer we use your event as the reason for the call which immediately causes the customer to put down their guard and start conversing with us about their boating experience. After the customer has put their guard down then we set the hook and look for buying signs.