Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!
So, you are hosting a local boat show where all of your wonderful products will be on display and ready for sale at the drop of a hat. Well, don’t let a single drop of potential business “sail” away into the wind!
A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.