It’s a digital age and keeping up with changes in customer needs can be one of the largest challenges boat dealers face. The rolodex worked well when there were two main methods of communication: phones and snail mail.
Today, customers can reach out via phone, text message, email, social media, instant messaging and more. Keeping track of where relationships stand and when it’s the right time to follow up can feel overwhelming without a system for tracking and automating the process.
Lead Response & Management
One of the most challenging obstacles faced by online marketers lies in maintaining a path to purchase that leads directly to a specific brand. This is especially true if the path to purchase has the potential to steer the customer into the path of a competitor's product. This is an all-too-common scenario that many online marketers face.