Marine Dealer Solutions Blog

The Buyer's Journey: Keeping Your Customer's Path to Purchase Straight

Posted by Marine Dealer Solutions on Nov 9, 2016 6:15:59 PM

 One of the most challenging obstacles faced by online marketers lies in maintaining a path to purchase that leads directly to a specific brand. This is especially true if the path to purchase has the potential to steer the customer into the path of a competitor's product. This is an all-too-common scenario that many online marketers face.

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Topics: path to purchase The Buyers Journey customer purchase customer sale process

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