Okay, we all know that having a promotional show is a great way to meet potential customers and land new business. One thing that we often overlook is going out of our way to personally invite existing customers to come take a look around and talk to you again. Remember that if these customers have already purchased a boat from you in the past there may be any number of future purchases needed!
A successful boat show is an exciting prospect, no doubt. It is a culmination of relentless marketing efforts and detailed planning. So, what happens after a successful show? After-sale services and other follow up strategies further work towards breaking new ground in boat sales and customer satisfaction. This article is aimed at exploring the benefits of calling customers after a successful boat show.
Making time to contact your previous customers is one of the most important and effective tasks a dealership can do to maximize lead effectiveness. The goal is to make sure you not only make contact with the customer, but to not bombard them with numerous attempts. A consistent and non-intrusive timeline will set you up for success.
A client’s relationship is likened to a fertilized chicken egg. As the owner, you have two options: break it and make a delicious omelet or incubate it to give rise to a chick. The latter option, you will need dedication (time) and means to do so. In the end, your efforts will not be futile; you might sell the hen at a good price or get more eggs. This simple analogy emphasizes the need to foster your consumers’ trust in your business rather than break it after a sale.
There is no doubt that social media platforms have amplified the freedom of interactions. From the primary need to offer personalized communication, it is the best technique for marketing purposes. The appealing aspects of social media marketing are that it is both inexpensive and one can get a greater viewership than other marketing channels like TV, Radio or Newspaper. In fact, if you are keen at every news segment, every advertisement follows a brief note where the marine dealers get to entice their prospective consumers to extend their conversation on social media sites like Facebook, Twitter, and LinkedIn. Its influence is enormous, and the rewards are worthwhile.
Learning the top 5 methods to increase customer retention can be one of the smartest moves you make for your dealership. Customer retention is one of the pillars of any long-standing business and any successful dealership owner will tell you, repeat customers are the lifeblood of your organization.
Is live chat software for boat dealers really important for your dealership? The answer is a resounding yes. Visitors invited to live chat are 6.3 times more likely to become customers compared to those who don’t offer the feature.
All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done.
One of the most efficient methods to market your dealership to new customers can be done by delighting your existing loyal customers. The goal is to turn your existing customers into brand evangelists. Having current customers spreading your brand and product through positive word-of-mouth interactions can go a long way for your dealership. The best method to achieve this goal is to follow a simple rule; under promise and over deliver. Go above and beyond your customer expectation.
In the world of sales, regular communication is an essential part of the success of any company. It costs five times the amount to acquire a new customer, than to keep an existing customer.