E-commerce sites are known to have a future increase in the revenues of any boat business. As a matter of fact, almost all craft merchants are known to allocate resources in ensuring their online presence yields profits to their business. It is important to pay attention to the technical aspects that ensure the site appeals to the client base and posting of relevant information. However, relying only on this will portray your boat site as weak in addressing the concerns of your prospects. You need to incorporate a “social feel” in the sales arena, and online reviews were meant for that.