Marine Dealer Solutions Blog

What Will Lead Generation Be In 10 Years?

Posted by Marine Dealer Solutions on Apr 26, 2017 3:31:00 PM

Lead generation refers to the marketing process that involves the arousal of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation now relies heavily on technology and as that evolves, so do mothods of generating leads. One recent trend includes social media use alongside professional business websites. This article is meant to explore the versatile world of lead generation, its present state, and what the future holds for it in the coming decade.

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