As a dealer, participating in your local boat show is a no-brainer. The trick though, is to be the shining beacon in a sea of other booths that your customers (and hopefully others) flock to when they arrive. In this article we will be sharing some important tips, gathered from veteran boat show participants, on how to have the best booth at a boat show.
Live chat services entered the business realm in 2002 with the launch of LiveChat. This program allowed customers to communicate directly with a representative in the company through the website, no phone calls necessary. The concept was slow to gain traction among companies as it was commonly thought of as unnecessary and not worth the cost. Customers were still more accustomed to picking up the phone or going to the store to have their questions answered.