We all refer to social media as an extreme benefit to the improvement of online and inbound marketing for your boat dealership. There is one addition to social marketing that can help improve online marketing for the growing sales of your business. Social bookmarking sites are those that most frequently update the images of the products a business provides for sale, along with the events and presentations being made by your team. These sites are often the ones where immediate photos are most easily uploaded, and the accounts are most easily maintained from various devices, including mobile phones and tablets.
If you are a new startup business owner or learning about the latest in technological advancements in marketing, you may wonder what the value of inbound marketing is over simply investing in the complete marketing department of your company. Here are some of the most important key points to know about the value of inbound marketing for lead generation and the growth of your sales:
Lead generation refers to the marketing process that involves the arousal of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation now relies heavily on technology and as that evolves, so do mothods of generating leads. One recent trend includes social media use alongside professional business websites. This article is meant to explore the versatile world of lead generation, its present state, and what the future holds for it in the coming decade.
Lead generation is the marketing process that involves the invocation of customer interest in a particular product or service and subsequently capturing it with the specific targeted purpose of developing a sustainable sales pipeline. Lead generation relies on technological advances in telecommunication and those alike. Recent trends include social media use alongside professional business websites.
The volume of information available on the internet allows for the customer to be “self-directed”. The customer does their own research and the power is theirs to make their own buying decisions. Because of this, even the seemingly best Lead Generation plans can prove to be ineffective.
Most of us know that lead generation is one of the most valuable pieces to the growth of any new business, and even those long-existing companies as well. While dozens or even hundreds of lead generation issues exist as potential problems with marketing and sales, here are a few of the most common that can be found with today’s online marketing and promotional strategies:
- Lead generation services are presumed to be a guarantee
- The use of the cold call is still a potential quality lead collection
- Measurement of lead quantity over quality – Failure to properly analyze results
- Lack of focus on the target audience or lead – In all locations of the marketing piece
- Improper content, distribution or lack of direction to the landing page for collection of contact info
All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done.
Successful business owners agree that staying in touch with customers is extremely important. However, finding a reason to call them without seeming bothersome can be challenging. The most important rule is NOT to call with a sales pitch every time.
One major challenge online shoppers face is that their questions are not always able to be answered immediately and/or correctly. A quick and easy solution is to integrate a live chat feature on the website. Live Chat allows the customer to shop and browse at their own pace, while still being able to receive answers to their individual questions. It helps potential customers as well as returning customers with any information they need. Simultaneously, Live Chat allows boat dealers to be more precise and specific towards the customer’s present and future needs.
How are you following up with your leads? Are you calling the new leads that come in immediately or even in the same day? It can be hard to get in contact with these leads due to a dealerships busy schedule. Let's say you do call the lead within the same day, how is your follow up process? Do you call them back the next day? Or maybe next week? This is the conundrum for most dealerships.