Marine Dealer Solutions Blog

16 Myths about Lead Generation

Posted by Marine Dealer Solutions on Feb 2, 2017 5:14:35 PM

There is much to be considered in the process of lead generation for any business, whether it is B2C (Business to Customer) or B2B (Business to Business). Leads do not always come easily and any marketing or sales department can shy away from this process due to the many myths that have come over the years about lead generation. Several such myths can be battled by implementing simple procedures and a little effort.

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