Learning the top 5 methods to increase customer retention can be one of the smartest moves you make for your dealership. Customer retention is one of the pillars of any long-standing business and any successful dealership owner will tell you, repeat customers are the lifeblood of your organization.
All sales dealerships go through down times, and boat dealerships are no exception. But that doesn’t mean that your sales team should be sitting at their desks waiting for their phones to ring. This is a great time to get plenty of other things done.
In the world of sales, regular communication is an essential part of the success of any company. It costs five times the amount to acquire a new customer, than to keep an existing customer.
One major challenge online shoppers face is that their questions are not always able to be answered immediately and/or correctly. A quick and easy solution is to integrate a live chat feature on the website. Live Chat allows the customer to shop and browse at their own pace, while still being able to receive answers to their individual questions. It helps potential customers as well as returning customers with any information they need. Simultaneously, Live Chat allows boat dealers to be more precise and specific towards the customer’s present and future needs.
How are you following up with your leads? Are you calling the new leads that come in immediately or even in the same day? It can be hard to get in contact with these leads due to a dealerships busy schedule. Let's say you do call the lead within the same day, how is your follow up process? Do you call them back the next day? Or maybe next week? This is the conundrum for most dealerships.