For many, social media communication is a valuable method to spreading your voice and message out into the world, both personal and professional. The acquisition of a like is very impressive, especially as they accumulate more and more over time. When using social media pages and advertisements for the promotion of your business those likes can be turned into quality leads that will eventually convert to customers. There is a broad range of communication that can be made, relationships with potential leads, conversion to customers, and the promotion of your business as well. The right steps just need to be taken.