Marine Dealer Solutions Blog

Why Do Microsites Exist?

Posted by Marine Dealer Solutions on Apr 10, 2018 12:13:00 PM

Microsites can be considered a smaller page or group of pages that are created to help assist the needs of a company’s homepage or landing page. Microsites can be created for individual promotions or campaigns to help draw specific customer or audience attention to new or featured products and services. But, there is more than the question of “what” a microsite is; why do they exist?

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

How Microsites Boost Overall SEO for Your Dealership

Posted by Marine Dealer Solutions on Apr 3, 2018 12:21:00 PM

We have spoken many times about online marketing and the many benefits of SEO for your dealership’s online presence. There is also the importance of positive or White Hat SEO in keeping your company name on the proper side of the business and online world. Most recently we have presented the topic of microsites and the many benefits they can provide to your dealership, especially in the fact that online marketing is so much a factor in today’s business world. Many marketing professionals state the clear benefits of microsites as decluttering the homepage, adding focus for page visitors, adding to marketing tests and promotions, building your company brand and brand awareness and then, finally, SEO influence.

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

How Dealerships Can Build Traffic with Microsites

Posted by Marine Dealer Solutions on Mar 27, 2018 12:00:00 AM

There are a lot of things to consider when developing microsites for the growth of your dealership’s online presence. Other online marketing outlets like social media have made it so that microsites as a way to build traffic, have taken a back seat. While those outlets do have their own benefits, microsites serve purposes far beyond likes and page views. Microsites are not meant to draw just anyone and everyone to your business. They are used as a method to attract specifically targeted audiences which is a handy tactic in boosting online traffic. After all, why not create content just for those who are most likely to do business with you?

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences building traffic with microsites

Targeting Your Audience with Microsites.

Posted by Marine Dealer Solutions on Mar 19, 2018 6:14:53 PM

One of the greatest things about microsites is that they exist outside a company’s main website. Though they are similar to landing pages in many ways, they also provide specific functions for ecommerce needs. A landing page exists alone with the search for contacts and leads. Microsites, on the other hand, can have many pages with the presentation of several key points of your company’s products, services and more.

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits targeting audiences

Why should my dealership embrace microsites?

Posted by Marine Dealer Solutions on Mar 19, 2018 10:48:00 AM

There is much to be gained from the development of microsites for a boat dealership. From SEO benefits to the ability to target specific audiences, the potential for traffic growth with microsites is promising. What is a Microsite?

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Topics: Tips ideas microsites for SEO SEO microsites for boat dealers marketing with microsites microsites microsite benefits

What Role Do Microsites Play in Online Marketing?

Posted by Marine Dealer Solutions on Sep 5, 2017 11:54:00 AM

Microsites are small websites made of one or a few pages, customized and branded for a specific purpose and function, which work in conjunction with a larger website. They provide visually stunning presentations and are used to drive specific campaigns. As such, they play a major role in online marketing. Cutting right to the chase, some of their roles include:

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Topics: Tips ideas benefits of microsites what are microsites uses for microsites microsite uses SEO microsites for SEO Microsites for online marketing microsites role in marketing online maketing and microsites

5 Different Microsite Uses for Boat Dealers

Posted by Marine Dealer Solutions on Aug 25, 2017 1:50:00 PM

There are plenty of benefits from the production of a microsite. A microsite for your boat dealership has the potential of developing and presenting a new brand to marketing your campaigns and award-winning products and services alike. Given the ability for a microsite to link to your website and campaigns, along with all other places for the presentation of your dealership online, you have the ability to spread your digital identity farther and farther out the world internet. With the ability to draw further inbound marketing and SEO, greater attention is brought to your dealership as a leader in the industry as well as friendlier and more trustworthy to the customer. 

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Topics: Tips ideas benefits of microsites what are microsites uses for microsites microsite uses SEO microsites for SEO

4 Benefits of Microsites That are Region-Specific.

Posted by Marine Dealer Solutions on Aug 16, 2017 3:29:50 PM

As many businesses are opting for the cloud for marketing their ventures, simply having a website is no longer enough to gain clients. There are countless SEO tactics and other online marketing strategies to help drive traffic to your business. One of those tactics is the use of microsites.  There are many purposes microsites can be used for, however, todays article is focused on those used for specific regions. To give an example, say a user wants to find a dealership in their city, somewhere close to them. They might type into a search engine “(their city) boat dealers” or “Boat dealers near me.” That user may not be willing to travel or wait for shipment of the items they are searching for, so a microsite designed to showcase products available it that area alone could be just what the potential  is looking for.

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Topics: Tips ideas benefits of microsites what are microsites uses for microsites microsite uses microsites for geograpical purposes region specific microsites SEO microsites for SEO

Top 5 Benefits of Microsites

Posted by Marine Dealer Solutions on Jul 24, 2017 12:20:00 PM

Let’s start by explaining what exactly a microsite is. A microsite is its own smaller site that lives outside of your direct website URL. They are an extension of your brand but have a separate and specific objective – usually to run a campaign toward certain groups or regions. Microsites have become a powerful online marketing tool as they are meant for very targeted tasks; they are not meant to be.

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Topics: Tips ideas SEO what is SEO SEO for Marine Dealers microsites what are microsites benefits of microsites microsites for SEO

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