Taking great boat photographs is essential for any boat dealership. Here’s why: Pictures are the closest thing to the actual boat a customer can see without going to a dealership, and since most buyers shop online before entering a shop it is absolutely necessary to accurately portray your inventory. Additionally, photos can tell a story and give life to your brand; an exciting dealership takes exciting and action packed photos, a laid-back dealership takes photos that are laid back and relaxing to look at, and so on. Subsequently though, boring, cheap, and lifeless photos can reflect poorly on a dealership.