Inbound marketing is a huge part of any sales process. Customers are now able to access massive amounts of information just by a simple google search. This has made the importance of website optimization for higher lead conversion is extremely important.
It’s common for online retailers to assume that by listing hundreds or even thousands of products on their e-commerce website, search engine traffic will just start rolling in. This is not the case as there are many more tactics to deploy that are proven to increase site traffic, enhance your visitors’ experience on your site, and make the buying process as simple and straight-forwards as possible for your customers - all of which will, in turn, increase leads and sales.