Marine Dealer Solutions Blog

What Role Do Microsites Play in Online Marketing?

Posted by Marine Dealer Solutions on Sep 5, 2017 11:54:00 AM

Microsites are small websites made of one or a few pages, customized and branded for a specific purpose and function, which work in conjunction with a larger website. They provide visually stunning presentations and are used to drive specific campaigns. As such, they play a major role in online marketing. Cutting right to the chase, some of their roles include:

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5 Different Microsite Uses for Boat Dealers

Posted by Marine Dealer Solutions on Aug 25, 2017 1:50:00 PM

There are plenty of benefits from the production of a microsite. A microsite for your boat dealership has the potential of developing and presenting a new brand to marketing your campaigns and award-winning products and services alike. Given the ability for a microsite to link to your website and campaigns, along with all other places for the presentation of your dealership online, you have the ability to spread your digital identity farther and farther out the world internet. With the ability to draw further inbound marketing and SEO, greater attention is brought to your dealership as a leader in the industry as well as friendlier and more trustworthy to the customer. 

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Topics: Tips ideas benefits of microsites what are microsites uses for microsites microsite uses SEO microsites for SEO

4 Benefits of Microsites That are Region-Specific.

Posted by Marine Dealer Solutions on Aug 16, 2017 3:29:50 PM

As many businesses are opting for the cloud for marketing their ventures, simply having a website is no longer enough to gain clients. There are countless SEO tactics and other online marketing strategies to help drive traffic to your business. One of those tactics is the use of microsites.  There are many purposes microsites can be used for, however, todays article is focused on those used for specific regions. To give an example, say a user wants to find a dealership in their city, somewhere close to them. They might type into a search engine “(their city) boat dealers” or “Boat dealers near me.” That user may not be willing to travel or wait for shipment of the items they are searching for, so a microsite designed to showcase products available it that area alone could be just what the potential  is looking for.

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Topics: Tips ideas benefits of microsites what are microsites uses for microsites microsite uses microsites for geograpical purposes region specific microsites SEO microsites for SEO

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