Marine Dealer Solutions Blog

4 Major Benefits of a CSI Campaign.

Posted by Marine Dealer Solutions on Jun 12, 2018 1:15:00 PM

Customer Satisfaction Index (CSI) campaigns provide a number of important benefits to help maintain business in the coming seasons. While each marketing campaign has a specific goal, it is important to gain information on specific customer response to your products, marketing strategy, customer service, communication and more, in order to help determine what has gone right and what needs to be updated in the coming seasons. In most cases at this time, boat show season has passed for the year and sales are at their peak. Now it is time to find out how your new and returning customers feel about their interactions with your company and whether they will likely refer friends, family, neighbors and other contacts to you.

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Topics: Tips ideas did you know CSI CSI Campaign What is a CSI Campaign benefits of a CSI campaign

What is a CSI Campaign? Part 2

Posted by Marine Dealer Solutions on Jun 7, 2018 9:21:00 AM

As mentioned in the previous article, now is prime time to start the follow-up process with all of those leads and customers gained from boat shows and related efforts. The benefits of inquiring on your customers’ satisfaction with their interaction with your brand are clear.

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Topics: Tips ideas did you know CSI CSI Campaign What is a CSI Campaign

What is a CSI Campaign?

Posted by Marine Dealer Solutions on May 28, 2018 11:19:00 PM

CSI, in this context, stands for Customer Satisfaction Index and describes customer sentiments towards a business they personally interacted with. A CSI Campaign is an effort to discover how your customers feel about their experience with your dealership. The feedback gathered from these campaigns is invaluable as it reveals what your customers might be telling their peers. Positive sentiments reveals what should continue, and negative sentiments shed light on what can be improved upon. Campaigns of this sort are also an opportunity to thank your customers, which can go a long way in promoting a positive customer experience. 

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Topics: Tips ideas did you know CSI CSI Campaign What is a CSI Campaign

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