Marine Dealer Solutions Blog

What Customers Expect When Buying Your Boats

Posted by Marine Dealer Solutions on Jul 17, 2018 4:20:00 PM

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A boat is a major investment. It helps if your customers know what kind of boats you offer and their needs and preferences made before making the final decision of buying one. Your customers will choose based on design, size, brand, intended use and many other features. So, it is important to have your sales and customer service team prepared to walk the customers through every step of the purchase process, at whatever point they walk into your store. Whether they are in the initial search stage or as far as the final decision stage, the best decision can be made with the assistance of your professionals.

So, it is important to help your team be able to teach the customers about all the features of the boats you sell. Any of these choices could include the following:

  1. Type of boat and its purpose
    Based on your marketing, your customers will be coming to you specifically for fishing boats, deck boats, sail boats, pontoon boats or others, and your team should have the knowledge to walk them through each brand in your shop. Because your customers already know the type of boat they are looking for, it is important that your team is experienced and knowledgeable in all the boats that you sell in order to answer all customer questions.
  1. Budget
    Budget is another point that should be considered when your salespeople are working with your leads and potential customers. With the different types of boats that your customers are looking for, they will already be walking in with a planned budget for what they have available to spend.
  1. Size of the boats
    You have some specific sizes of boats for sale, and it is important to include that in your marketing in order to keep your audience drawn for the highest number of sales. Do you sell small fishing boats, or maybe larger house boats? Maybe more luxurious yachts? Those details would indicate the marketing content that goes out to your audience.
  1. Type of water body
    Whether you are a boat dealer who sells boats for the salt or freshwater, there are different bodies to your boats. Especially if you happen to sell boats for use in both, it will be an important factor when reaching out to your leads and potential customers in relation to what they are looking for. Therefore, this is another point to consider when having your employees well-experienced in what boats you offer, their features and what they will be able to offer your customers after the sale.
  1. Speed of the boats
    No matter whether you sell racing or fishing boats, house boats or other, there are different speeds and engine factors that will be important to your customers. This is simply another factor that your salesmen and customer service will need to know well in order to answer customer questions during the sales process, or if there is a maintenance or service issue that arises later. Remember that customer service is one of the most important factors in maintaining business, so all your employees should know your boats well and be able to answer customer questions.

It always helps to know what might be going on in your customers' heads when they walk into your dealership. Having that edge makes things easier for both dealer and customer.

Wishing you the best luck in sales this season. 

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Topics: Tips, ideas, what boat buyers are thinking

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